What’s your Near Death Question?
TikTok Toyz
Drop your questions below and we’ll toss them in the analyzer! We’re answering these all on TikTok live, and in our newsletter. Don’t worry — we won’t spam you. Literally do not have the time!
2026 Priorities:
Designing for What Hurts —
and What Heals
Each year, Hypmthr searches for problems that sit at the edge of our collective breaking point. In 2026, we’re focusing on four groups whose needs reveal the shape of our future: caregivers, the aging, the grieving, and everyday Americans.
Launches On The Horizon
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Caregivers are underwater.
Why it matters:
1 in 5 U.S. adults are caregivers, providing unpaid labor valued at over $600B annually. And 70% report financial strain and emotional burnout.
Caregiving is the invisible economy propping up every other one. Our 2026 goal will help them become financially capable, emotionally supported, and publicly recognized. -
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Who You Calling Old?
Why it matters:
By 2035, Americans 65+ will outnumber children for the first time in history. Only 7% of homes are aging-ready.
We have a housing crisis hidden inside a longevity crisis. This isn’t about facilities — it’s about communities. In 2026, we’ll be prototyping a grief-informed, biophilic model for shared senior living.
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Quantifying Comfort
Why it matters:
Nearly half of adults report unresolved grief as NDE videos have accumulated hundreds of millions of views — a digital chorus of people trying to understand death.
It’s time to treat those stories as data — signals about how we metabolize mortality.
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Grief at Scale: Top Secret
In progress: we are looking at the overlapping brain functions of grief and our daily activities, and articulating a public health crisis.
Our work begins where endings are ignored:
We build the tools, stories, and spaces that help people face loss, age with dignity, and find belonging again.
Meet Breonna
She is a certified grief counselor, 2x Emmy-nominated design leader, and founder of Hypmthr, a grief lab dedicated to understanding how our systems quietly create and compound grief. Her work spans across research and creative product design, all with one mission: helping people heal and live with dignity. With over 20 years of experience shaping culture at the highest levels—as a designer and storyteller for some of the world’s most recognized brands— she now brings that expertise to grief, building tools and validating knowledge that influence both personal healing and the institutions around us.
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